The Akin (/əˈkɪn/) is a women-led consumer research and strategy studio founded in 2017 to bring about futures that are intersectionally feminist, eco-regenerative, and anti-racist. The Akin helps decision makers make evidence-based decisions about important intangibles that make their business – well, their business. We recognise the role of business in our fight for change. We help businesses examine and exploit their sphere of influence to meet business goals and their responsibilities as a powerful actor in our global society. Our philosophy is to live in action, not just in hope. We’re passionate about building the futures we want, so we’re rigorous in developing future-proof strategies to get us there. We live in action, so we develop action-oriented strategies so you can live in action too. We’re in business to bring about futures that are intersection-ally feminist, eco-regenerative, and anti- racist. Our mission is to create data-informed, planet-centered strategies that are actionable, radically honest, and anti-fragile. Let’s unfuck the world.